Friday 6 September 2013

Studio System and Star System

The Studio System is the practice of large motion picture studios in the early 20s to 60s of producing movies mainly through their own film making together with creative staffs which is under a long term contract to work with one motion picture studio at a time and to dominate exhibition by the use of vertical integration.

Motion picture studios back then up to now:


Through this system, they focus on producing their own films and releasing it to their respective movie houses.  This is the dominant system and is still used up to now.

While, on the other hand, the Star System is more on building new personalities. They build talents and put up screen names and changes their background history in life to be loved by the public.

On this system, it emphasizes the image of an actor rather than it's acting. They have to keep a good image to the people because morality clauses were a common part of actors' studio contracts. Women are expected to be simple yet elegant and respective and men are always gentlemen

 Example of stars who went through the Star System:
  
Cary Grant (born Archibald Alexander Leach; January 18, 1904 – November 29, 1986)

Joan Crawford (March 23, ca. 1904 – May 10, 1977), born Lucille Fay LeSueur

 
Rock Hudson (born Roy Harold Scherer, Jr.; November 17, 1925 – October 2, 1985)

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